1. ✓ Triage
  2. Watch & apply
  3. Discovery call
Book my call

Before your discovery call — watch this first

Stop waiting on referrals. Start booking the work you want.

You're here because we already spoke. This short video walks through how the Referral Replacement System works, so our call can be about your business, not the basics.

REC
TC 00:00:00:00
4K24PISO 800F/2.81/50

Video coming soon

I watched it — book my call

Williamsburg, VA based●Real on-site production●Built for local service businesses

RemodelingKitchen & bathGeneral contractorsAdditionsDental practicesOrthodonticsOral surgeryMed spas

Why good businesses stay stuck

It's not your work. It's that nobody's seen it.

RECClip 01

Your competitors are already running ads.

While you wait on word of mouth, the remodeler or practice down the road is showing up in the same feeds your next customer scrolls every night.

RECClip 02

You're losing jobs you never hear about.

People in your area are deciding who to call right now. If they've never seen your work, the call goes to someone they have.

RECClip 03

Referrals don't scale.

They're great until a slow month hits. The businesses that grow on purpose control their own lead flow instead of waiting for the phone.

Let's change that

The Referral Replacement System

One system. Three parts. Built to keep your calendar fuller.

Most video people stop at the shoot. Most ad agencies stop at the click. This runs all three as one machine.

01 Film · Get seen

We film your real work.

On your job sites or in your practice: your team, your space, your process. Story-driven ad videos, never stock footage.

02 Run · Bring in leads

We run and manage your ads.

Creative written for each city, tested and managed every month, so your budget goes toward booked work instead of boosted posts.

03 Qualify · Book the job

Leads arrive pre-qualified.

Every lead goes through a funnel like this one, so the people who reach your phone already know what you do.

How it works

Four scenes. You're on scene two.

  1. Scene 01✓ Wrapped

    Triage call

    We talked, and you told me where the business is today.

  2. Scene 02Rolling

    Watch & apply

    Watch the video, then four quick steps. You are here.

  3. Scene 03Standby

    Discovery call

    We look at your market and your leads, and build a real plan.

  4. Scene 04Standby

    Film & launch

    We shoot on site, launch the ads, and the leads start coming in.

The guarantee

Make your investment back, or I work for free until you do.

I personally oversee every production with a small standby crew instead of mass-hiring freelancers. That means a limited number of client slots in each city.

Williamsburg Richmond Norfolk Virginia Beach Louisville, KY Houston, TX Coming soon
Claim a slot in my city

Real businesses. Real footage.

From the reel

REC Black Oak ad still

Black Oak Remodeling — Louisville, KY

9 story-driven ad videos

[Add a one-line result or quote from Black Oak]

REC Next client still

[Client name — City]

[What you delivered]

[Result or quote]

Is this a fit?

✓ Good take

Good fit if you…

  • Run a remodeling company or a dental or specialty practice that does great work.
  • Can take on more jobs or patients without dropping the ball.
  • Want to own your lead flow instead of hoping referrals come in.

✕ Cut

Not a fit if you…

  • Want a flood of leads next week with no plan behind them.
  • Are shopping for the cheapest video guy in town.
  • Can't follow up on the leads once they come in.

Straight answers

Questions you're probably asking.

What happens on the discovery call?

We look at your monthly revenue, your monthly goals, your market, where your leads come from today, and what's getting missed. If it's a fit, I'll map out the plan and walk you through investment and options. If it isn't, I'll tell you straight.

Why is there no price on this page?

Every business and market is different. We look at the numbers first, then build the plan. All of this is covered on our discovery call.

Do I have to film anything myself?

No. We come to your job sites or your practice and film everything. You and your team can be on camera as much or as little as you like.

I've wasted money on ads before. Why is this different?

Most wasted spend comes from boosted posts and ads nobody tracks back to booked work. I'm in the trenches with you. We track the KPIs that matter, like cost per lead (CPL) and booked jobs, find exactly where we're falling short, and adjust so your budget keeps working more efficiently.

How fast will I start seeing leads?

Ads start reaching buyers as soon as they launch. The first few weeks are for testing creative and audiences; from there we scale what works.

Do you work outside Virginia?

Yes. We're local to Williamsburg, Richmond and Hampton Roads (Norfolk and Virginia Beach), and we already work with clients in Louisville, KY. There's room to expand; however, slots are limited in each city.

Last step before your call

Book your discovery call.

Four quick takes, about a minute. If it looks like a fit, you'll pick a time on the next screen.

Who are we talking to?

Your business

Where are you now

Last take

Roll camera.

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