1. Apply
  2. Discovery call
  3. Film & launch
Apply now

For contractors & home service businesses

Stop waiting on referrals. Start booking the work you want.

We film your real jobs, run the ads, and send you leads that already know what you do. Apply below in about a minute. If it looks like a fit, you'll pick a time for a discovery call on the next screen.

See if my business is a fit

Williamsburg, VA based●Real on-site production●Limited slots per city

RemodelingKitchen & bathGeneral contractorsAdditionsRoofingHome services

Why good contractors stay stuck

It's not your work. It's that nobody's seen it.

RECClip 01

Your competitors are already running ads.

While you wait on word of mouth, the contractor down the road is showing up in the same feeds your next customer scrolls every night.

RECClip 02

You're losing jobs you never hear about.

Homeowners in your area are deciding who to call right now. If they've never seen your work, the call goes to someone they have.

RECClip 03

Referrals don't scale.

They're great until a slow month hits. The businesses that grow on purpose control their own lead flow instead of waiting for the phone.

Let's change that

The Referral Replacement System

One system. Three parts. Built to keep your calendar fuller.

Most video people stop at the shoot. Most ad agencies stop at the click. This runs all three as one machine.

01Film · Get seen

We film your real work.

On your job sites: your crew, your finished work, your process. Story-driven ad videos, never stock footage.

02Run · Bring in leads

We run and manage your ads.

Creative written for each city, tested and managed every month, so your budget goes toward booked work instead of boosted posts.

03Qualify · Book the job

Leads arrive pre-qualified.

Every lead goes through a funnel like this one, so the homeowners who reach your phone already know what you do.

How it works

Four scenes. You're on scene one.

  1. Scene 01Rolling

    Apply

    Four quick steps, about a minute. You are here.

  2. Scene 02Standby

    Discovery call

    We look at your market and your leads, and build a real plan.

  3. Scene 03Standby

    Film on site

    We shoot your crew and your work on real job sites.

  4. Scene 04Standby

    Launch & scale

    The ads go live, the leads come in, and we scale what works.

The guarantee

Make your investment back, or I work for free until you do.

I personally oversee every production with a small standby crew instead of mass-hiring freelancers. That means a limited number of client slots in each city.

Williamsburg Richmond Norfolk Virginia Beach Louisville, KY Houston, TX Coming soon
Claim a slot in my city

Real businesses. Real footage.

From the reel

REC Black Oak ad still

Black Oak Remodeling — Louisville, KY

9 story-driven ad videos

2,242 people reached and 4 real leads in the first 48 hours.

Is this a fit?

✓ Good take

Good fit if you…

  • Run a contracting, remodeling or home service business that does great work.
  • Can take on more jobs without dropping the ball.
  • Want to own your lead flow instead of hoping referrals come in.

✕ Cut

Not a fit if you…

  • Want a flood of leads next week with no plan behind them.
  • Are shopping for the cheapest video guy in town.
  • Can't follow up on the leads once they come in.

Straight answers

Questions you're probably asking.

I just filled out a form on Facebook. Why apply again?

The Facebook form got you in the door. This tells me about your business, so our call can be about your plan, not the basics. It takes about a minute.

What happens on the discovery call?

We look at your monthly revenue, your monthly goals, your market, where your leads come from today, and what's getting missed. If it's a fit, I'll map out the plan and walk you through investment and options. If it isn't, I'll tell you straight.

Why is there no price on this page?

Every business and market is different. We look at the numbers first, then build the plan. All of this is covered on our discovery call.

Do I have to film anything myself?

No. We come to your job sites and film everything. You and your crew can be on camera as much or as little as you like.

I've wasted money on ads before. Why is this different?

Most wasted spend comes from boosted posts and ads nobody tracks back to booked work. I'm in the trenches with you. We track the KPIs that matter, like cost per lead (CPL) and booked jobs, find exactly where we're falling short, and adjust so your budget keeps working more efficiently.

How fast will I start seeing leads?

Ads start reaching homeowners as soon as they launch. The first few weeks are for testing creative and audiences; from there we scale what works.

Do you work outside Virginia?

Yes. We're local to Williamsburg, Richmond and Hampton Roads (Norfolk and Virginia Beach), and we already work with clients in Louisville, KY. There's room to expand; however, slots are limited in each city.

Takes about a minute

Book your discovery call.

Four quick takes. If it looks like a fit, you'll pick a time on the next screen.

Who are we talking to?

Your business

Where are you now

Last take

Roll camera.

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